Premium Designer Squarespace Templates vs. Free Templates: Which is Best for Your Site?

Stuck between premium designer Squarespace templates and free ones? Let’s explore the differences and find out which template will make your website stand out.

Elevated design that stands out from the crowd

If you’ve read just about anything about Squarespace, you've probably heard all about their sleek, modern template designs. And it's true – Squarespace makes professional designs super accessible.

But, let's be honest, they can be a bit... boring 🙊

One of the main reasons people opt for premium templates is because they want a website that truly stands out. Free Squarespace templates are everywhere, and it’s pretty easy to spot them. Premium templates, on the other hand, are crafted to look unique – like you’ve hired a pro to design it just for you.

Let’s take a look at an example

First up we have a pre-built photography website template from Squarespace. It’s clean, it’s modern... and it’s also pretty unremarkable. Your audience sees hundreds of websites a week. Once they leave this version of your site, will it really stick in their minds?

Now, compare that to our premium Squarespace template designed specifically for photographers. It’s got that “wow” factor that can make all the difference.

Built-in strategy designed to convert

With over a decade of experience in marketing and understanding the psychology behind what drives people to act, we make sure each of our website templates not only looks amazing but works perfectly too.

A beautiful website is great, but it needs to be user-friendly to keep potential clients or customers around. All of our templates feature high-converting pages that are strategically designed to guide your audience through your site and encourage them to take the next step with you.

Plus, our templates come with bonus suggestion copy, so if you ever get stuck, you’ll know exactly what to say to your audience next.

You might still be thinking,
“Well they’re still just templates
— they can’t be that unique, can they?”

Exclusivity and reduced competition

While we do sell the same template multiple times, every completed website ends up looking completely different. Just because a template is styled for a social media agency doesn’t mean that’s all people are going to use it for. While you launch your agency website, another person is using the same template to create their photography portfolio or launch a boutique!

As of April 2023, Squarespace had a massive 4.2 million unique subscriptions. That means millions of people are using the same small selection of pre-built website templates. We pride ourselves on being a small shop, which means you – or your customers – are very unlikely to bump into someone else using the same premium template as you.

In the end, choosing between premium and free templates comes down to your specific needs and preferences. If you’re looking for something truly unique that’s designed to convert your visitors, premium templates offer that extra edge. However, if a simple, straightforward design meets your requirements, free templates can also be a great option.